Archive for October, 2011

The Bend WebCAM conference, two weeks ago, was a success for everyone who attended. Networking at the Brew-Ha-Ha, lessons in SEO, workshops in creativity and bagels from Rockin’ Daves all came together for an enjoyable two days.

Bend WebCam 2011

The conference was created to expose designers to Internet marketing best practices and Internet marketers to the power of creating a brand image and voice.  Individual session tracks catered to both disciplines: Geek (left brain) and Chic (right brain). Plus, there was a third session track, Super Freak, which offered a combination of sessions. The inseparability of technology and creativity has never been timelier. And no other conference pulled these two disciplines together better than Bend’s WebCAM.

If you didn’t have the chance to attend WebCAM, you can still get a taste of the lectures and workshops that were presented via our online bloggers. Todd Mintz of PPC Associates, and Wendy Roe of Byron Roe Photography tweeted and blogged about two of the WebCAM tracks—giving you a chance to learn what you missed:

Todd Mintz, Shares the Geek Track

Bend WebCam 2011

• Choosing Your Keyword Battles -  Todd Malicoat of Stuntdubl, showed us how to do a proper cost to benefit analysis on keywords that will be most effective to our website.

• Double Your Paid Search ROI  -  Adam Audette of Audette Media, offered 9 steps to stop the insanity and increase profits on Google.

• Tools of the Trade  – Scott Hendison of Search Commander & Taylor Pratt of Awesome SEO, gave advice on how SEO, PPC, social media and content marketing team can work together.

• One Site, Many Sizes – Hans Sprecher of G5, shares his secrets about creating one website to cater to different device types using a techniue called responsive design.

Wendy Roe, Shares the Super Freak Track

Bend WebCam 2011 at Tower Theatre

• Creative Research + Killer Briefs - Lynette Xanders of Wild Alchemy, provided ideas and skills to help you get into the right “zone” to write a killer creative brief.

• Local University Search  and Social Workshop - David Mihm, Andre Jensen  and Will Scott, offered their insights and perspectives on improving a company’s local and social media efforts.

• Opening Keynote: The Four Pillars of Building Instant Trust Online – Tim Ash, CEO of Site Tuners, talks about the 4 pillars of building trust online.  Before people will act or transact, their concerns and anxieties must be alleviated.

• Facebook Don’ts – Will Scott of Search Influence, shares with us “what not to do” with Social Media.  Will shares the good, the bad, and the ugly way businesses are engaging online.

• Online Reputation – Todd Friesen & Conrad Saam, teach us how to protect our brand online.  Online reputation management is getting harder everyday.  Follow these tips on cleaning up the mess and protecting your reputation.

• The Advent of Social Film: The Inside Experience with Jamie Robinson – Jaime Robinson, presents “The Inside Experience,” a social film project which drives successful audience participation in this unique Hollywood Thriller.  Learn how to engage the audience, product placement, and how far viewers will go to become participants in the big picture.

We would like to give a special shout out to Visit Bend and AdFed of Central Oregon for helping make Bend WebCAM 2011 a huge success!

To stay up-to-date on the conference all year, follow Bend WebCAM on Facebook or on Twitter.  Start making your plans to attend the Bend WebCAM in 2012.