Archive for the ‘Ed – The Editor’ Category

E-commerce catalog pages can provide search spiders with rich SEO content. However, if one’s cart isn’t well integrated within their CMS, it can block spiders’ access. You can probably guess the result: only some of your site is SEO optimized. Not good for online storefronts looking for new customers.

Pixelsilk’s flexible architecture gives customers seamless integration with BV software. Pixelsilk web developers have ensured that the CMS communicates with e-commerce cart via the API, allowing page layout consistency for branding—and page SEO rendering for spiders.

Through its tight integration, CMS and product information are under one roof.  Bet you can guess the result: your catalog pages rank better and your prospective customers find you.  Not bad, I’d say.

I’m Susan Sano Berado. Thanks for listening.

Hi, I’m Susan Sano Berado. Technology and what you can do with it excites me. Maybe it’s because I grew up in Silicon Valley where I had the advantage of seeing amazing technology companies’ blossom as plentiful as the Valley’s former orchards.

Technology makes things better—just look at the semiconductor, computer and mobile device industries. The underlying technology platform of Pixelsilk also makes things better. It uses the most popular and functional programming languages to enhance the user experience. Basically, anything a browser can render is available to layout in Pixelsilk—thanks to how easily it can work with HTML, CSS and JavaScript.

Most people know that HTML defines the objects of a web page, but not everyone knows what CSS and JavaScript do. CSS is a style sheet language that displays the look and formatting of a web page. Its name to fame is being able to separate document content from document presentation including elements such as layout, colors, and fonts.

And JavaScript is a scripting language that allows manipulation of all types of HTML objects. All three languages are powerful, which makes Pixelsilk a powerful rendering platform.

BEND, Oregon – August 6, 2009 – Pixelsilk, an SEO-friendly content management system (CMS), announces the launch of Search Advice, which integrates SEO expertise from the Bruce Clay, Inc. SEOToolSet® into Pixelsilk. The new feature will be unveiled during this year’s Search Engine Strategies (SES) Conference in San Jose.

The SEOToolSet integration provides search engine optimization (SEO) advice and monitoring real-time, while users edit content within a Pixelsilk Web site. With an SEOToolSet subscription, keywords can be assigned to specific pages and recommendations will be delivered straight on the page while editing (View Video Demo of Pixelsilk Search Advice).

Pixelsilk Search Advice, patent pending, is designed to put SEO advice into the hands of the editor at the time of content creation or modification on a real-time basis.  Drawing from the on-going expertise of Bruce Clay, Inc., Search Advice allows Pixelsilk clients a new way of incorporating SEO into everything on their Web site and prepares the on-page content for spidering by Google, Yahoo! and Bing.

Bruce Clay, president of Bruce Clay, Inc., stated, “The real problem that SEO has had is that it is always bolted on after somebody has written the content in a CMS.  The Pixelsilk-SEOToolSet integration provides a way to correct SEO issues at the point of content creation, and to have it be done by the original author.  That will revolutionize SEO.”

Initially, advice drawn from the SEOToolSet will offer on-going recommendations on attributes such as the Title tag, Meta Description, Meta Keywords, body, Heading tags and on-page links.  Search Advice is designed to update the recommendations as the editor makes changes to content.  Moreover, if the content edits fall outside of the recommendations, on-screen alerts and follow-up e-mails may be utilized to notify authors, marketers, SEOs, compliance managers and concerned production staff of the changes.

“This approach will provide content authors with preemptive advice during the creation process from the Bruce Clay SEOToolSet. This approach reduces and/or eliminates certain steps that our clients currently make to publish content to the Web,” said Mark Knowles, president and CEO of Pixelsilk.

Pixelsilk is a scalable, Web-based CMS that provides SEO, marketing and Web development partners with the features they need to maximize their online initiatives and gain a competitive edge in their organic search engine rankings. Cutting-edge tools that allow full control of the HTML code and URL, the ability to interact with business and social media applications, open framework structure, real-time SEO feedback — all while being easy and intuitive to content editors — are among the features that set Pixelsilk apart from any other production-level CMS available today.

Through the advice drawn from the Bruce Clay SEOToolSet inside Pixelsilk CMS and the Partner Portal (allowing single management across multiple sites) launched and demonstrated at this year’s SES San Jose, Pixelsilk is poised to set the standard for the content management industry.

The Search Engine Strategies (SES) San Jose 2009 conference will be held at the McEnery Convention Center from August 11-13. To register for the SES San Jose conference, visitors may use coupon code 20Pixel for a 20% discount.  Or, visitors may register for the expo pass and see the Bruce Clay SEOToolSet in action by visiting the Pixelsilk booth (#106 next to Bruce Clay) for a demo.

About Pixelsilk
Pixelsilk is the first proven world-class SEO/CMS solution provider designed to meet SEO Best Practices requirements. Headquartered in Bend, Oregon (sometimes referred to as the “hub” of the Search Engine Optimization industry), the company has been integral in the fields of content management and software development for nearly 15 years. Its memberships and professional affiliations include: SEMpdx, SMX, SES and the American Advertising Federation (AAF). The creators of Pixelsilk are SEOToolSet Certified, and the company is also a Microsoft Gold Partner.

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Media Contacts:
Wendy Roe
Pixelsilk
2525 NE Twin Knolls Drive
Bend, Oregon  97701, Suite 1
Ph: (877) 749-7455
E-mail: wendy.roe@pixelsilk.com

What makes Pixelsilk a perfect fit for your business organization?  Because we understand the multiple roles that need to be involved in the website, from the editor to the IT team.  In order to start a conversation around the way roles inside of Pixelsilk work together, we’ve created characters to help the process along.

Let us introduce you properly:

Meet Ed, “The Editor”
Ed, “The Editor” handles adding, editing and deleting pages, content and page properties.  Ed typically does not know HTML and primarily works inside of the WYSIWYG interface.  He understands basic Word Processing (MS Word).

With proper training, Ed is savvy enough to understand how to add links, documents, media and content to grow content on the site and add frequently updated information.

Meet Sadie, “The Site Manager”
Sadie “The Site Manager” assigns permissions/security roles and users.  Sadie would guide access to various areas of the site and assign editing tasks to those working within the system.

Sadie can easily add roles and create/define users assigned to those roles. She also is known for review and monitoring of web analytics.

Meet Webster, “The Web Developer”
Webster “The Web Developer” has a solid knowledge base using HTML, JavaScript and CSS and is typically responsible for theme/skin development.  Webster’s domain and access is under the ‘Design’ area where full theme editing takes place. Webster utilizes controls and subsequent [[tokens]] to setup the theme templates, forms, navigation and easy third-party plug-ins.

Meet Oscar, “The Optimizer”
Oscar “The Optimizer” is the SEO guru.  He enjoys the ability of full HTML/URL control implement his SEO strategy.  Oscar typically sets up proper URL structures, meta data, robots.txt and other SEO items.  He works with Webster to deliver optimized, clean (non-bloated) code.

Oscar may also use the ‘Search Advice’ interface to put his advice into the system and make it available for Ed while editing.

Meet Devon, “The Developer”
Devon “The Developer” has a wide-spread knowledge base of server-side languages, such as: PHP, .NET, Cold Fusion, etc.  Although not needed to theme and deploy a site, Devon is useful when third-party integration is needed.  He enjoys access to both the server and client APIs to accomplish more complex integration between Pixelsilk and a third-party application.

Meet Netti, “The Network Admin”
Netti “The Network Admin” is the keeper of Domain, DNS and E-mail management for individual sites.  The Pixelsilk ‘Control Panel’ is where Netti accomplishes Domain registration, renewal and domain properties as well as DNS name server information.  Netti also manages   e-mail accounts associated with the client and is the technical contact, coordinating hosting related issues.

These roles help everything from the sales process, training and overall communication.  Although other roles exist outside that mingle with those mentioned above, Ed, Sadie, Webster, Oscar, Devon and Netti are directly involved in working within Pixelsilk.

Which role are you?