E-commerce, SEO and Pixelsilk

As content management systems and search engine optimization (SEO) have had their challenges, e-commerce and SEO have a significant divide.  Typically, e-commerce carts say they are SEO friendly with a check of a checkbox.  E-commerce solutions have a large amount of functionality and oftentimes the amount of code needed to complete that functionality may get in the way of a search strategy.  Enter, Pixelsilk - a content management system that connects to an e-commerce cart and handles what a search engine spider needs, namely product and category information.

You continue to manage your products via your store and Pixelsilk automatically updates your product and category pages when new ones are added, moved or deleted.  Pixelsilk offers the advantage of full HTML control for those pages, allowing full implementation of your search strategy.  Full URL (web address) control allows you to tie your CMS and product information under one main domain to leverage the power of links directed to your products.

Pixelsilk communicates with your e-commerce cart via the API, bringing products and categories into Pixelsilk, allowing full control over layout and SEO rendering.  In competitive online marketplaces, many factors needed to rank successfully are hindered by the HTML to content ratio needed for a spider to understand your products.  Many carts, by default, do not offer the opportunity to simplify the code behind product pages.

Please contact us if you would like to integrate your cart of choice with Pixelsilk.  We are in the process of integrating several carts, currently Pixelsilk integrates with shopping cart software, BV Commerce.