CategoryEvents | Pixelsilk Blog

Come Swivel With Us!

It’s that time again. Time for the Bend WebCAM Conference in Bend, Oregon. This year we’ve put a spin on the conference… and on the name.

Swivel, formerly known as Bend WebCAM, is taking place in Bend, Oregon from October 12-13^th, 2015.

If you’ve attended in past, you’re aware of the benefits that this conference offers. If you haven’t, it’s time you heard:

Swivel is a marketing conference that fuses technology and creativity together to produce some of the most cutting-edge marketing strategies in the field. Anyone in marketing knows that the field is always evolving- strategy that works one day will fail to work another. Swivel offers you a chance to get caught up on the latest trends in marketing by learning from some of the best in the business.

This 2-day conference holds value for all those involved in the marketing field: designers, optimizers, developers, writers and strategists. You’ll get to hear from experts in the field talk about marketing, advertising, graphic design, copywriting, content strategy and brand development.

The focus of Swivel 2015 is communication. Communication in social media, communication in search engine optimization (SEO), communication in search engine marketing (SEM), and communication in mobile marketing. Communication is pivotal to every marketing campaign. After all, isn’t that what marketing is… communication?

Swivel is more than just a conference. It’s an opportunity to join in a marketing movement. A movement to create stronger, more creative, and more effective marketing decisions. It’s a chance to hear from experts in the field, network with colleagues, and connect with new clients.

Join us at Swivel 2015 this October in Bend, Oregon for a marketing experience to remember.

Remember to use your promo code and save $200 when you sign up! Promo = PIXELSILK

Link Building 101:

What is it? Why does it matter?

If you missed the webinar on May 9, be sure to bookmark this link! Jon Ball of Page One Power introduces link building in 38 minutes from the Bend WebCAM Webinar series. Watch the webinar now, and let us know if you have any questions in the comments!

At the end of this webinar, you’ll…

• Be able to explain why inbound links are vital to SEO
• Understand the important factors of an inbound link and what to look for
• Know the basic principles of conducting an effective link building campaign
• Be able to intelligently discuss link building

Portland Search Marketing at SearchFest 2012

A few months ago, we got the change to appear at the premier search marketing and social media conference in Portland: SearchFest 2012. The agenda this year included topics like pay per click advertising, social media strategy, optimizing conversions and dealing with off and on-site SEO. This search marketing conference was aimed at professionals in any industry—to help people better understand how to market their businesses online.

No matter how advanced your business is in the search marketing spectrum, there is always something new to be learned—that’s why we sponsor and attend SearchFest. Because listening and networking with other people trying to accomplish the same goal is always worth it.

SearchFest 2012 started the morning of February 24, and the last session wrapped up around 5PM that night. This year, keynote speakers included Eli Goodman of comScore and Wil Reynolds of SEER Interactive, along with many of Oregon’s search marketing professionals as session speakers and moderators.

Follow us on Twitter or like us on Facebook to hear about more events like this!

Learn What You Missed at Bend WebCAM

The Bend WebCAM conference, two weeks ago, was a success for everyone who attended. Networking at the Brew-Ha-Ha, lessons in SEO, workshops in creativity and bagels from Rockin’ Daves all came together for an enjoyable two days.

The conference was created to expose designers to Internet marketing best practices and Internet marketers to the power of creating a brand image and voice.  Individual session tracks catered to both disciplines: Geek (left brain) and Chic (right brain). Plus, there was a third session track, Super Freak, which offered a combination of sessions. The inseparability of technology and creativity has never been timelier. And no other conference pulled these two disciplines together better than Bend’s WebCAM.

If you didn’t have the chance to attend WebCAM, you can still get a taste of the lectures and workshops that were presented via our online bloggers. Todd Mintz of PPC Associates, and Wendy Roe of Byron Roe Photography tweeted and blogged about two of the WebCAM tracks—giving you a chance to learn what you missed:

Todd Mintz, Shares the Geek Track

• Choosing Your Keyword Battles –  Todd Malicoat of Stuntdubl, showed us how to do a proper cost to benefit analysis on keywords that will be most effective to our website.

• Double Your Paid Search ROI  –  Adam Audette of Audette Media, offered 9 steps to stop the insanity and increase profits on Google.

• Tools of the Trade  – Scott Hendison of Search Commander & Taylor Pratt of Awesome SEO, gave advice on how SEO, PPC, social media and content marketing team can work together.

• One Site, Many Sizes – Hans Sprecher of G5, shares his secrets about creating one website to cater to different device types using a techniue called responsive design.

 

Wendy Roe, Shares the Super Freak Track

• Creative Research + Killer Briefs – Lynette Xanders of Wild Alchemy, provided ideas and skills to help you get into the right “zone” to write a killer creative brief.

• Local University Search  and Social Workshop – David Mihm, Andre Jensen  and Will Scott, offered their insights and perspectives on improving a company’s local and social media efforts.

• Opening Keynote: The Four Pillars of Building Instant Trust Online – Tim Ash, CEO of Site Tuners, talks about the 4 pillars of building trust online.  Before people will act or transact, their concerns and anxieties must be alleviated.

• Facebook Don’ts – Will Scott of Search Influence, shares with us “what not to do” with Social Media.  Will shares the good, the bad, and the ugly way businesses are engaging online.

• Online Reputation – Todd Friesen & Conrad Saam, teach us how to protect our brand online.  Online reputation management is getting harder everyday.  Follow these tips on cleaning up the mess and protecting your reputation.

• The Advent of Social Film: The Inside Experience with Jamie Robinson – Jaime Robinson, presents “The Inside Experience,” a social film project which drives successful audience participation in this unique Hollywood Thriller.  Learn how to engage the audience, product placement, and how far viewers will go to become participants in the big picture.

We would like to give a special shout out to Visit Bend and AdFed of Central Oregon for helping make Bend WebCAM 2011 a huge success!

To stay up-to-date on the conference all year, follow Bend WebCAM on Facebook or on Twitter.  Start making your plans to attend the Bend WebCAM in 2012.

 

 

 

 

Northwest’s Premier Web and Creative Conference

Web and business professionals will be flocking to Bend, Oregon for the third annual Bend WebCAM Conference, September 29-30, 2011. The conference was created three years ago to expose designers to Internet marketing best practices and Internet marketers to the power of creating a brand image and voice.  Considering the inseparability of technology and creativity in today’s business world, their vision was spot on.

This year’s agenda includes sixteen informative, idea-generating sessions and two killer keynotes that will discuss the latest and greatest strategies for search, social media and brand communications. Here’s more on the planned keynotes, sessions and why you don’t want to miss out.

Tim Ash and Rand Fishkin to Keynote

Tim Ash, President & CEO of SiteTuners, will offer the opening keynote on Friday, September 30 discussing, “The Four Pillars of Building Instant Trust Online.” Tim is best known for his e-commerce bestseller, Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions. Closing keynote, also on September 30, will be given by Rand Fishkin, Co-founder and CEO of SEOmoz, who will offer his perspective on “The Death and Rebirth of SEO.” Besides being CEO of the web’s most popular SEO software provider, Rand co-authored The Art of SEO and The Beginner’s Guide to Search Engine Optimization.

Other industry innovators and specialists will lead in-depth sessions catering to both Geek (left brain) and Chic (right brain) disciplines. Plus, there’s a third session track, Super Freak, which offers a combination of sessions.

All conference attendees are invited to the Brew-Ha-Ha, Thursday, September 29, from 5:30-8:00 p.m. at the Blacksmith restaurant for socializing and sampling of Bend’s finest beer.

Register here.

Consider Attending SES Conference 2011 in San Francisco

If you’re like most business professionals, you’re looking for ways to utilize the power of the Internet to your advantage. You’re reading search marketing blogs for tips; you’re getting social media ideas from colleagues. The upcoming SES Conference 2011 in San Francisco can provide you with timely search and Internet marketing strategies to help feed your desire to learn more.

SES San Francisco runs August 15-19 and is considered the leading search and social marketing event. It offers tactical advice and best practices from top experts—in their fields—on how to grow traffic and improve business online. The multi-day event draws thousands of marketers and agency professionals and includes basic and in-depth tracks on SEO, PPC, social media, analytics and more.

If you register for SES conference 2011 before July 22, you can save 20%. Just enter priority code 20PIX. You’ll also be able to join Mark Knowles, president of Pixelsilk and two SES speakers for a private cocktail party on August 17 at 7:15 p.m. RSVP before July 30, 2011, at events@pixelsilk.com. Private party is for confirmed conference participants only.

 

 

Join us in Portland for 2010 SearchFest, March 9th

Pixelsilk is again sponsoring this year’s annual SearchFest, put on by the great folks at SEMpdx.  Another fantastic lineup of speakers to fill their roster this year, keynoted by Stefan Weitz, Director of Bing.

Interested in seeing some of the best speakers in the SEM industry and learning more about Pixelsilk?  Swing by Portland, Oregon next week and check out this fantastic one-day event. Whether you’re a beginner or at the advanced level, SearchFest promises to deliver techniques to enhance your customer’s websites.

Interested in coming to SearchFest?  Use the discount promo code: SPO-SEMPDXSF1020 for 25% off the regular registration rate.

Pixelsilk is sponsoring the SEO track, so please stop by and introduce yourself to our team!

Details: Full Agenda and Speakers

When: Tuesday, March 9th 2010

Where: The Governor Hotel, Portland Oregon

Time: 8 am (registration check-in at 7:30 am) to 5 pm; reception from 5 pm to 6 pm.

Pixelsilk Sponsored Bend WebCAM – A Search/Social/Creative Success

In the world of the web, it’s a necessity that traditional branding principles and new marketing technologies such as search engine optimization and social media go hand in hand.  The Bend WebCAM conference, sponsored by Pixelsilk, offered up an incredible dose of information on these topics – bringing marketing and brand to the forefront of online success.  The ad/marketing and design community of Bend (and beyond) was the host and participants of this first-of-its-kind event.

Global caliber speakers including:
Adam Audette (@audette)
Dave Snyder (@davesnyder)
David Mihm (@davidmihm)
Chris Winfield (@chriswinfield)
Rhea Drysdale (@rhea)
Laura Lippay (@lauralippay)
Derrick Wheeler (@derrickwheeler)
Marshall Simmonds (@mdsimmonds)
Scott Polk (@scottpolk)
Todd Friesen (@oilman)

Jim Riswold (Weiden + Kennedy 12)
Tim Girvin (@tgirvin)
Matt Peterson (@creaturesez)

What did you miss?  You missed:

1. Jim Riswolds inspiring and controversial keynote on creating Hitler figurines. (Presentation Available)
2. Rhea’s 101 guide to managing your brand in a world of social media. (Presentation Available)
3. Each member of W+K 12’s journey and creative background to join W+K12 – and how they claimed they just never fit in.
4. Dave Snyder and Scott Polk’s stellar presentation on the ever popular topic of L-I-N-K-S.
5. Chris Winfield asking the Social Expert Panel about which social media profile is a necessity.
6. Tim Girvin’s keynote about how everything we brand, every connection we make is basically about love.
7. David Mihm’s expertise on getting found in local search, what every small business should be doing. (Presentation available)
8. Adam Audette’s breakdown on social media leader and the best business social media case study – Zappos.com
9. The ripping, shreading, fun and informative Hot Seat, where sites were critiqued in front of everyone (and they paid for that!)
10. The Brew Ha Ha’s killer local beer sampler, hosted by The Blacksmith.  Smoozing with the speakers 🙂

Pixelsilk’s Mark Knowles (@markknowles and @Pixelsilkcms) helped secure the lineup of search and social speakers for this hopefully annual event.  Thank you to AdFed of Central Oregon, for producing the event as well as all of those that worked on and sponsored the Bend WebCAM.

Through one of the hotbeds of SEO – Bend, Oregon (see History of SEO), Pixelsilk was excited to announce the new SEO-Friendly CMS platform to our local community throughout this incredible event.

Pixelsilk Launches Partner Portal at SES San Jose 2009

BEND, Oregon – August 6, 2009 – Pixelsilk, an SEO-friendly content management system (CMS) today announces the release of their Partner Portal during this year’s SES San Jose conference.

The Partner Portal is designed to meet the needs of web development companies and marketing agencies – or any group that needs to manage multiple sites from one control panel. Pixelsilk was designed to facilitate SEO best practices and these assets can now be leveraged across multiple sites with one place of management. Pixelsilk is a scalable, Web-based CMS that provides SEO, marketing and Web development teams with the features they need to maximize their online initiatives and gain a competitive edge in their organic search engine rankings. Cutting-edge tools that allow full control of the HTML code, the ability to interact with business and social media applications, open framework structure, real-time SEO feedback and true theme and navigation flexibility are among some of the features that set Pixelsilk apart from any other production-level CMS available today. The addition of the Pixelsilk Portal allows partners to leverage website resources such as: design themes, CSS, JavaScript, images, content types and more across all or selected sites under their management. Moreover, partners can manage multiple administrative users across all websites. Mark Knowles, President and CEO of Pixelsilk, speaks to the potential of the Partner Portal by saying, “Our partners provide unique and powerful tools to their clients. The portal is a huge timesaver for them during the development process.” The Search Engine Strategies (SES) San Jose 2009 conference will be held at the McEnery Convention Center from August 11-13. To register for the SES San Jose conference, visitors may use coupon code 20Pixel for a 20% discount. Or, visitors may register for the expo pass and visit the Pixelsilk booth (#106) for a demo. About Pixelsilk Pixelsilk is the first proven world-class SEO/CMS solution provider designed to meet SEO Best Practices requirements. Headquartered in Bend, Oregon (sometimes referred to as the “hub” of the Search Engine Optimization industry), the company has been integral in the fields of content management and software development for nearly 15 years. Its memberships and professional affiliations include: SEMpdx, SMX, SES and the American Advertising Federation (AAF). The creators of Pixelsilk are SEO ToolSet-certified, and the company is also a Microsoft Gold Partner. # # # Media Contacts: Wendy Roe Pixelsilk 2525 NE Twin Knolls Drive Bend, Oregon 97701, Suite 1 Ph: (877) 749-7455 E-mail: wendy.roe@pixelsilk.com” target=”_blank”>Partner Portal is designed to meet the needs of web development companies and marketing agencies – or any group that needs to manage multiple sites from one control panel.  Pixelsilk was designed to facilitate SEO best practices and these assets can now be leveraged across multiple sites with one place of management.

Pixelsilk is a scalable, Web-based CMS that provides SEO, marketing and Web development teams with the features they need to maximize their online initiatives and gain a competitive edge in their organic search engine rankings. Cutting-edge tools that allow full control of the HTML code, the ability to interact with business and social media applications, open framework structure, real-time SEO feedback and true theme and navigation flexibility are among some of the features that set Pixelsilk apart from any other production-level CMS available today.

The addition of the Pixelsilk Portal allows partners to leverage website resources such as: design themes, CSS, JavaScript, images, content types and more across all or selected sites under their management.  Moreover, partners can manage multiple administrative users across all websites.

Mark Knowles, President and CEO of Pixelsilk, speaks to the potential of the Partner Portal by saying, “Our partners provide unique and powerful tools to their clients. The portal is a huge timesaver for them during the development process.”

The Search Engine Strategies (SES) San Jose 2009 conference will be held at the McEnery Convention Center from August 11-13. To register for the SES San Jose conference, visitors may use coupon code 20Pixel for a 20% discount.  Or, visitors may register for the expo pass and visit the Pixelsilk booth (#106) for a demo.

About Pixelsilk
Pixelsilk is the first proven world-class SEO/CMS solution provider designed to meet SEO Best Practices requirements. Headquartered in Bend, Oregon (sometimes referred to as the “hub” of the Search Engine Optimization industry), the company has been integral in the fields of content management and software development for nearly 15 years. Its memberships and professional affiliations include: SEMpdx, SMX, SES and the American Advertising Federation (AAF). The creators of Pixelsilk are SEO ToolSet-certified, and the company is also a Microsoft Gold Partner.

# # #

Media Contacts:
Wendy Roe
Pixelsilk
2525 NE Twin Knolls Drive
Bend, Oregon  97701, Suite 1
Ph: (877) 749-7455
E-mail: wendy.roe@pixelsilk.com

Pixelsilk to Sponor SES San Jose

20% Discount for SES San Jose from Pixelsilk, use code: 20Pixel

Pixelsilk is a proud sponsor of SES San Jose 2009, August 10 – 14th.  We welcome you to join us at the conference and are offering 20% discount on any conference pass or free expo pass!

Learn more on the SES 20% Discount