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A few months ago, we got the change to appear at the premier search marketing and social media conference in Portland: SearchFest 2012. The agenda this year included topics like pay per click advertising, social media strategy, optimizing conversions and dealing with off and on-site SEO. This search marketing conference was aimed at professionals in any industry—to help people better understand how to market their businesses online.
No matter how advanced your business is in the search marketing spectrum, there is always something new to be learned—that’s why we sponsor and attend SearchFest. Because listening and networking with other people trying to accomplish the same goal is always worth it.
SearchFest 2012 started the morning of February 24, and the last session wrapped up around 5PM that night. This year, keynote speakers included Eli Goodman of comScore and Wil Reynolds of SEER Interactive, along with many of Oregon’s search marketing professionals as session speakers and moderators.