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As content management systems and search engine optimization (SEO) have had their challenges, e-commerce and SEO have a significant divide. Typically, e-commerce carts say they are SEO friendly with a check of a checkbox. E-commerce solutions have a large amount of functionality and oftentimes the amount of code needed to complete that functionality may get in the way of a search strategy. Enter, Pixelsilk – a content management system that connects to an e-commerce cart and handles what a search engine spider needs, namely product and category information.
You continue to manage your products via your store and Pixelsilk automatically updates your product and category pages when new ones are added, moved or deleted. Pixelsilk offers the advantage of full HTML control for those pages, allowing full implementation of your search strategy. Full URL (web address) control allows you to tie your CMS and product information under one main domain to leverage the power of links directed to your products.
Pixelsilk communicates with your e-commerce cart via the API, bringing products and categories into Pixelsilk, allowing full control over layout and SEO rendering. In competitive online marketplaces, many factors needed to rank successfully are hindered by the HTML to content ratio needed for a spider to understand your products. Many carts, by default, do not offer the opportunity to simplify the code behind product pages.
Pixelsilk For E-commerce SEO Best Practices Include:
• Product Specific Page Title (Browser Window)
• Meta Description
• Meta Keywords
• Keyword-rich URLs (Web Address)
• Product Heading Tag <H1>
• Streamlined Internal/External Linking
• Alt Attributes for Images, Links
• Content Editor is XHTML compliant
• Automatic HTML/XML Sitemaps
• Site and Store on Same Domain
• Full HTML Control
• Store and Site Ongoing Connectivity
One example is an e-commerce site that had 100 product pages indexed as a baseline and after site completion in Pixelsilk, went from 100 to over 10,000 (all of their products) being indexed in Google.
If you have questions about how to get your e-commerce site additional visibility and search ranking, contact us to show you a demo of how Pixelsilk helps e-commerce.