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Developers are Diggin’ Multisite Management

OK we know why management is lovin’ CMS multisite management because of cost-savings and time-savings but what about developers? Well, they are too. They know that multisite management is more than just being able to duplicate site content like Drupal, Jentla and WordPress allow. Some of these sites maintain separate code-based instances of each site, which is cumbersome to manipulate. Others have multisite features built around a core that was really designed for single site installation, which adds restrictions.

On the other hand, Pixelsilk was built to handle and efficiently manage multiple sites from the start. Managing both site content and site resources is at its core. And it makes sharing themes and the HTML of important brand elements simple.

Can’t wait for more developers to get it! I’m Susan Sano Berado.

True Multisite Management Pleases Managers

The discussion of multisite management is an important one for companies and agencies who manage multiple websites. Here’s why: A CMS that offers it is more efficient. Its functionality allows one developer to literally do the work of 10 developers because they don’t have to “touch” each site. Site resources, such as a company’s brand look and feel, controls, plugs-ins, images, Java script files can be published—or updated—simultaneously.

When you consider the management of 100 or 1000+ sites, the benefits are huge. Businesses enjoy cost-savings and time-savings; the ability to get the work done with less manpower; and the quality assurance that assets are transferred correctly.

No wonder comparisons are taking place between Pixelsilk, Drupal, Jentla, Plone and WordPress. And no wonder Pixelsilk’s true multisite management is coming out ahead.

Stay-tuned for more. I’m Susan Sano Berado.

Quick Media and Content Publishing

Publishing made easy is the goal of every content editor. After working hard to research and write a great white paper, produce a compelling video or purchase the perfect photo, the last thing any of us want to do is spend a lot of time and effort to publish it. Fortunately, for those using Pixesilk this isn’t the case.

Pixelsilk offers a handy library where you can easily upload document files, media files and image files. And once loaded, the files can be easily found, placed and published right from the content editor. OK, it may not be as simple as adding bullets to text—but it is close.

Ease of use, for those who are less technically-savvy is best. Thank goodness Pixelsilk developers knew this.

I’m Susan Sano Berado. Thanks for letting me share.

We all need an “Edge”…even our Websites

Not sure about you, but sometimes I look for an “edge” personally. It can come from purchasing a new pair of glasses that are more up-to-date, utilizing some newly acquired knowledge, or just feeling more positive about my contributions in life. Any one of these things can help me function in higher gear.

The same can be said for a website. A consistently high performing and highly available website is one that is functioning in high gear. And one way to get this degree of functioning is with Pixelsilk Edge.

Pixelsilk Edge gives customers an “edge” in performance, speed, and security. It’s an alternate hosting product offered by Pixelsilk and powered by Akamai, the industry network provider who delivers 10-20 percent of all Internet traffic, which is tens of billions of online interactions daily.

If your business is geographically dispersed across the nation or experiences a high volume of traffic, you’ll want to check out this 3-month trial offer:

Thanks for listening. I’m Susan Sano Berado.

Partner Portal Creates Sites like Magic

If you’re already a Pixelsilk partner, you know the value of the Partner Portal. It can speed up your development time ten or a hundredfold depending on how many sites you’re creating.  For those of you less familiar with the Partner Portal, think it’s time we shared the secret with you.

Webmasters Take Note

A Webmaster, like you, can leverage the work of one site in the Portal for the benefit of 1000 sites simply by clicking a box. Once clicked, themes will automatically transfer; CSS files will also seamlessly transfer; and files containing images, text, and media will transfer. In a matter of minutes, you will have created lots of new websites—and be ready for a coffee break.

Ongoing updates are also easy.  Let’s say you, and your team, want to release a new red banner on the homepage that promotes a short-term offer. All you, the Webmaster, need to do is make the “resource” (or red banner) available to site in the Portal. As soon as the homepage reloads,  the new red banner will be present on your multiple sites.  Not bad for a day’s work.

I’m Susan Sano Berado. More thoughts and tips forthcoming.

Why You Need Flexibility in Your CMS

E-commerce catalog pages can provide search spiders with rich SEO content. However, if one’s cart isn’t well integrated within their CMS, it can block spiders’ access. You can probably guess the result: only some of your site is SEO optimized. Not good for online storefronts looking for new customers.

Pixelsilk’s flexible architecture gives customers seamless integration with BV software. Pixelsilk web developers have ensured that the CMS communicates with e-commerce cart via the API, allowing page layout consistency for branding—and page SEO rendering for spiders.

Through its tight integration, CMS and product information are under one roof.  Bet you can guess the result: your catalog pages rank better and your prospective customers find you.  Not bad, I’d say.

I’m Susan Sano Berado. Thanks for listening.

Bruce Clay, Inc. SEOToolSet® Search Advice Inside Pixelsilk CMS at SES San Jose 2009

BEND, Oregon – August 6, 2009 – Pixelsilk, an SEO-friendly content management system (CMS), announces the launch of Search Advice, which integrates SEO expertise from the Bruce Clay, Inc. SEOToolSet® into Pixelsilk. The new feature will be unveiled during this year’s Search Engine Strategies (SES) Conference in San Jose.

The SEOToolSet integration provides search engine optimization (SEO) advice and monitoring real-time, while users edit content within a Pixelsilk Web site. With an SEOToolSet subscription, keywords can be assigned to specific pages and recommendations will be delivered straight on the page while editing (View Video Demo of Pixelsilk Search Advice).

Pixelsilk Search Advice, patent pending, is designed to put SEO advice into the hands of the editor at the time of content creation or modification on a real-time basis.  Drawing from the on-going expertise of Bruce Clay, Inc., Search Advice allows Pixelsilk clients a new way of incorporating SEO into everything on their Web site and prepares the on-page content for spidering by Google, Yahoo! and Bing.

Bruce Clay, president of Bruce Clay, Inc., stated, “The real problem that SEO has had is that it is always bolted on after somebody has written the content in a CMS.  The Pixelsilk-SEOToolSet integration provides a way to correct SEO issues at the point of content creation, and to have it be done by the original author.  That will revolutionize SEO.”

Initially, advice drawn from the SEOToolSet will offer on-going recommendations on attributes such as the Title tag, Meta Description, Meta Keywords, body, Heading tags and on-page links.  Search Advice is designed to update the recommendations as the editor makes changes to content.  Moreover, if the content edits fall outside of the recommendations, on-screen alerts and follow-up e-mails may be utilized to notify authors, marketers, SEOs, compliance managers and concerned production staff of the changes.

“This approach will provide content authors with preemptive advice during the creation process from the Bruce Clay SEOToolSet. This approach reduces and/or eliminates certain steps that our clients currently make to publish content to the Web,” said Mark Knowles, president and CEO of Pixelsilk.

Pixelsilk is a scalable, Web-based CMS that provides SEO, marketing and Web development partners with the features they need to maximize their online initiatives and gain a competitive edge in their organic search engine rankings. Cutting-edge tools that allow full control of the HTML code and URL, the ability to interact with business and social media applications, open framework structure, real-time SEO feedback — all while being easy and intuitive to content editors — are among the features that set Pixelsilk apart from any other production-level CMS available today.

Through the advice drawn from the Bruce Clay SEOToolSet inside Pixelsilk CMS and the Partner Portal (allowing single management across multiple sites) launched and demonstrated at this year’s SES San Jose, Pixelsilk is poised to set the standard for the content management industry.

The Search Engine Strategies (SES) San Jose 2009 conference will be held at the McEnery Convention Center from August 11-13. To register for the SES San Jose conference, visitors may use coupon code 20Pixel for a 20% discount.  Or, visitors may register for the expo pass and see the Bruce Clay SEOToolSet in action by visiting the Pixelsilk booth (#106 next to Bruce Clay) for a demo.

About Pixelsilk
Pixelsilk is the first proven world-class SEO/CMS solution provider designed to meet SEO Best Practices requirements. Headquartered in Bend, Oregon (sometimes referred to as the “hub” of the Search Engine Optimization industry), the company has been integral in the fields of content management and software development for nearly 15 years. Its memberships and professional affiliations include: SEMpdx, SMX, SES and the American Advertising Federation (AAF). The creators of Pixelsilk are SEOToolSet Certified, and the company is also a Microsoft Gold Partner.

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Media Contacts:
Wendy Roe
2525 NE Twin Knolls Drive
Bend, Oregon  97701, Suite 1
Ph: (877) 749-7455

SEO and E-Commerce: The Pixelsilk Difference

As content management systems and search engine optimization (SEO) have had their challenges, e-commerce and SEO have a significant divide.  Typically, e-commerce carts say they are SEO friendly with a check of a checkbox.  E-commerce solutions have a large amount of functionality and oftentimes the amount of code needed to complete that functionality may get in the way of a search strategy.  Enter, Pixelsilk – a content management system that connects to an e-commerce cart and handles what a search engine spider needs, namely product and category information.

You continue to manage your products via your store and Pixelsilk automatically updates your product and category pages when new ones are added, moved or deleted.  Pixelsilk offers the advantage of full HTML control for those pages, allowing full implementation of your search strategy.  Full URL (web address) control allows you to tie your CMS and product information under one main domain to leverage the power of links directed to your products.

Pixelsilk communicates with your e-commerce cart via the API, bringing products and categories into Pixelsilk, allowing full control over layout and SEO rendering.  In competitive online marketplaces, many factors needed to rank successfully are hindered by the HTML to content ratio needed for a spider to understand your products.  Many carts, by default, do not offer the opportunity to simplify the code behind product pages.

Pixelsilk For E-commerce SEO Best Practices Include:
• Product Specific Page Title (Browser Window)
• Meta Description
• Meta Keywords
• Keyword-rich URLs (Web Address)
• Product Heading Tag <H1>
• Streamlined Internal/External Linking
• Alt Attributes for Images, Links
• Content Editor is XHTML compliant
• Automatic HTML/XML Sitemaps
• Site and Store on Same Domain
• Full HTML Control
• Store and Site Ongoing Connectivity

One example is an e-commerce site that had 100 product pages indexed as a baseline and after site completion in Pixelsilk, went from 100 to over 10,000 (all of their products) being indexed in Google.

If you have questions about how to get your e-commerce site additional visibility and search ranking, contact us to show you a demo of how Pixelsilk helps e-commerce.